Cyn.in enables media agencies to efficiently collaborate and manage the filing, archiving, downloading, storage, retrieval as well as the distribution of digital assets created.
Collaboration and content management requirements of a Media Company
Non- linear creative Workflows
Given the nature of creative process, workflows are seldom structured or rigid. Creative heads should be able to search for and access all of their rich media content at one time.
Production Asset Management
Editors, producers, designers must have access to a central database or pre-approved digital assets allowing more time to focus on creative process. The review & approval process should not impede or add to the cost or time by shipping content for evaluation.
Brand Asset Management
Companies have to maintain the personality & essence of a successful brand. Policies and technology that protect the brand are critical. The various distribution channel teams have to be in sync, even though they may be geographically disparate.
Distribution Asset Management
Secure & cost-effective access and sharing of content with partners, agencies and others involved in the creation and distribution of digital content.
Problems and challenges faced by Media Companies
Exponential growth of unstructured content
Images, audio, video, animations, power-point presentations are created & distributed with unparalleled freedom. Companies need a powerful tool that allows them to search, access, share & distribute assets.
Faster & Innovative broadcasting
The variety of content produced with the objective of educating, influencing, entertaining and selling is distributed in diverse ways via magazines to up-to-the-minute news reporting. Companies are challenged to deliver these messages faster and in memorable & innovative ways.
Cost effective and efficient content production
Media companies are most significant content producers, managers & distributors of diverse products. Streamlining the publishing process and finding quick, inexpensive ways to develop new content through repurposing existing approved and paid-for content is crucial.
What can a media agency do with Cyn.in
Build secure accessible warehouse of digital inventory
- Central database of brand assets including commercials, promo videos and completed campaigns
- Intelligently organize logos, photos, animations and other assets to repurpose them later
- Securely search previously created content in real time
- Eliminate redundancy of information and populate Cyn.in with hundreds of unique digital assets required by teams
Collaborate keep teams, partners in sync
- Producers, marketers can collaboratively work in a single collaborative environment online
- Dramatically accelerate the review and approval process with immediate access from anywhere
- Ensure integrity & consistency of a brand by allowing greater collaboration around a central database of digital brand assets
- Foundation for data sharing & centralization of validations and decisions; decentralization of data entry
Manage faster time to story
- Enable sales forces to create presentations in the field tailored to their customers with efficient asset management
- Authorized users can easily and securely retrieve important creatives
- Robust yet organic workflows allowing greater control over the company's valuable corporate identity
- Streamline management and distribution of brand assets and other marketing media
Publish elevate the value of content by expanding access
- Unparallel freedom in distributing video, music, pictures
- A vast reduction in hardcopy circulation, photocopying, large email attachments & scanning
- Major efficiency gains in the distribution of marketing media and reduced time spent accessing online assets
- Easily distribute and broadcast content to a multitude of distribution channels
Why should a Media Agency use Cyn.in
No huge infrastructural investments
Digital audio, video, images demand huge infrastructural investments in the form of expensive hardware and software. Cyn.in SaaS version enables agencies to securely store large media files in a centralized location accessible from anywhere without the hassle of building and managing the infrastructure. Payments are monthly.
Platform independant Cyn.in Appliance
Access all your media from any browser, as all the required software, third-party components and operating system comes bundled with Cyn.in appliance. Cyn.in provides immediate access no matter where you are geographically. Cyn.in gives you the freedom from hardware and operating system limitations.
Access everything globally
Cyn.in gives agencies a competitive edge in technology. Collaboratively work with customers in a centralized location instead of sending emails back and forth. Visually communicate concepts to customers and partners in the comfort of their office.
Basic computer skills required
Cyn.in ensures that almost minimal training is required for the staff to imbibe Cyn.in's features. Cyn.in applies the UGM (Usable by Grand Mothers) principle that makes it usable by anyone with basic computing knowledge.