With Cyn.in the sales and marketing can quickly access content in a timely and cost-effective way, understand its history and use & synthesize information into powerful sales strategies and materials
Collaboration Requirements
Collaboration between Sales and Marketing
Marketing department relies on Sales to provide market information & real-world feedback on the campaign effectiveness. The Sales department relies on marketing to transform the learnings into effective materials & messaging.
Customer Support and Service
With new customer acquisitions getting more expensive, it is crucial to keep existing customers happy. Customer satisfaction requires companies to know how and when they have interacted with customers to build upon those interactions to remain competitive.
Distribution Asset Management
Direct, field and channel sales should automatically receive the most current finished marketing materials and information. An automated process is required whereby authorized personnel engaged in selling or promotion can retrieve materials from a secure system in a self-service model.
Corporate Training
Sales departments need to remain competitive and innovative while using fewer resources. Organizations must efficiently and effectively train employees from globally dispersed locations without incurring high costs of travel & related expenses
Challenges
Time to market
The Sales department is constantly coping with new trends, competition and the fickle nature of buyers. Promptness in reaching the market with compelling promotional programs, products and services determines the success of the offering. This is a costly endeavor as it incurs significant expense to create, re- create, update and distribute materials.
Maintain brand image
The marketing department has to develop fresh and meaningful material to quickly respond to market demands. In developing new campaigns & materials co-ordination must be accomplished with increasingly compressed time frames and budgets and by teams that are often distributed globally.
Compliance and due diligence challenges
Increased industry regulations like U.S. Patriot and Bank Secrecy Acts require companies to be compliance ready to avoid penalties. This involves well-defined identification and processes for customer accounts, new and old, detailed records of promotional claims and fact sheets.
How Cyn.in helps the Sales and Marketing department solve its problems
Build - Create a dynamic selling-network
- Creative professionals can readily access a repository of previously used and unused materials.
- Maintain consumer database and feedback that would enable advertisers to target future marketing campaigns
- Use digital assets in Cyn.in to transform to suitable file formats for local use
- Convert posters, POP material, photographs, cut outs to electronic format for overall management and purposes of archiving
Collaborate - work on promotional campaigns together
- Marketing can quickly & cost-effectively refine and amend materials as new information comes to light
- Invite legal department to view your promotional material to get their inputs on the legal aspects of claims and promises made in the offers
- Share creative and marketing content with peers, senior management and brand managers to confirm brand integrity of the campaigns
- Increase value of human capital by providing the infrastructure to support effective training initiatives
Manage versioned marketing material effectively
- Manage digital assets and distribution in Cyn.in and stay ahead of the sales curve.
- Eliminate historically costly people and material-intensive workflows by providing secure authorized access to marketing materials
- Assets securely stored & catalogued in Cyn.in can effectively serve as the hub supporting varied distribution channels such as print, web and TV
- Circulate information compiled by marketing among teams about customers, rival companies, sales patterns and other relevant data.
Publish - Raise awareness & demand for company's offerings
- Large sales teams, dealer networks, distributors and franchises can have real-time cost effective access to marketing and sales materials they need
- Product changes, new regulations and strategy refinement can readily be uploaded and distributed into the hands of the sales force
- Communicate the corporate identity and associated values of your organization to customers
- Publish marketing material reduce shipping costs
Why should the Sales and Marketing team use Cyn.in
Achieve ROI
Sales and Marketing teams need to effectively leverage creative and marketing content. Cyn.in reduces time spent on searching and repurposing content, reduce process duplication and increasing ROI.
Cost-effective scalability
Cyn.in's delivery models give you the freedom to adapt to the changing usage requirements. You can start using Cyn.in within a team and on achieving measurable benefits you can scale to the entire department or organization. Cyn.in provides all of this scalability, without requiring customers to plan for it.
Improved TCO with cyn.in
With Cyn.in on-premise appliance or the on-demand model, there is no headache of upgrading aging technology and a complete protection from unforeseen expense spikes.
Usable by Grandmothers
Having a heavy duty enterprise solution that scares off users really won't help your collaboration and information dissemination needs; leave alone your bottom line. That's where an easy to adapt system like Cyn.in makes sense. Statistics prove that Cyn.in is successful with sales staff, dealers, affiliates, distributors, service engineers and others who are reluctant to accept new technologies.
Cyn.in is a collaboration software that inter-connects your people with each other and their collective knowledge, seamlessly.
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